Enhance Your Local Sales by Building Trust Within the Community

ENHANCE YOUR LOCAL SALES BY BUILDING TRUST WITHIN THE COMMUNITY Whether you are doing business in a busy metropolis or a suburban region, chances are that there are several remodeling companies that are all vying for the business of local residents. So, how can you stand out from the crowd without pushy sales tactics and breaking your marketing budget? The key to a quality contractor-consumer relationship is trust, and building that trust starts with grassroots efforts within your community. Homeowners looking for a remodeling contractor want to feel confident knowing that the company they choose isn’t all about the profit. Instead, they want to work with a team that is connected to the needs of local residents and takes part in establishing themselves as a positive force within the community. Taking your marketing tactics back to basics and building up trust with potential clients is easier than you may think, and the following tips can get you started in boosting local sales while also making an impact on the community as a whole: 1. Jump In and Give Back If you really want to do some good within the local area and make a good impression on customers, charity work is a great place to start. Sponsor a local little league team, attend community outreach events as a company, or take part in volunteer work that makes your community a better place. Not only will this add to the overall morale of your employees, it will also get you noticed when you’re regularly showing up to help out while wearing your company shirts and uniforms. 2. Take Initiative to Think Outside the Box If you are doing business in a quiet area that doesn’t have a lot of big-name charity events happening, why not start one of your own? Brainstorm…

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Packaging a Product for Greater Customer Satisfaction

You know that feeling of excitement and value that you get when you buy an expensive product that is beautifully packaged? The consumer experience is more than just the actual product you receive, it is, quite literally, the experience you have in relation to the product. Whether it is high-end packaging, a handwritten note of thanks, or any other small detail that makes you feel special when making a major purchase, the simplest things can make a lasting impact in your overall satisfaction as a customer. So, how does this translate to the home remodeling industry? Although you aren’t just packaging a product and sending it off to the end consumer, there is still the connection of your customers making an investment in something that is important in their lives. And it pays to present your services in the best way possible to personalize their experience! You want your customers to feel like they made a wise choice in choosing your company as their home remodeler, and there are a few simple things that you can do along the way to support the emotional experience of investing in home renovations: 1. Polish Your Home Presentation Companies within the home service industry can have a reputation for pushy sales tactics and convoluted estimates, so it’s important to let your customers know from the start that you’re not like the “other guys”. Train your sales reps in providing low-key, efficient home consultations that focus on the needs of the specific homeowner—without the pressure! By truly listening to their concerns and ideas, you will get a better understanding of how to personalize the rest of the process for them. 2. Provide Tangible Design Plans It’s one thing to have your customers sign a piece of paper outlining your contract for their upcoming home…

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The Top 4 Promotions for Contractors and Remodelers

THE TOP 4 PROMOTIONS FOR CONTRACTORS AND REMODELERS It’s no secret that home remodeling is a major investment, and homeowners need to feel like they are getting the most out of their budget when committing to a contractor. So, how can you get noticed by thrifty shoppers while still making sure that your bottom line stays in the black? The answer is creating effective promotions for your services and products! Whether you specialize in window replacement, sunrooms and additions, or full-service kitchen and bath remodeling, running a well thought-out promotion campaign is essential to draw in business and carve out your niche in the market. At LivingSpace Sunrooms, we’ve found that the following four promotions are the best of the best when you’re ready to drive up your sales: It’s no secret that home remodeling is a major investment, and homeowners need to feel like they are getting the most out of their budget when committing to a contractor. So, how can you get noticed by thrifty shoppers while still making sure that your bottom line stays in the black? The answer is creating effective promotions for your services and products! Whether you specialize in window replacement, sunrooms and additions, or full-service kitchen and bath remodeling, running a well thought-out promotion campaign is essential to draw in business and carve out your niche in the market. At LivingSpace Sunrooms, we’ve found that the following four promotions are the best of the best when you’re ready to drive up your sales: Percentage-Off Promotions Offering a percentage off of your services or products can catch the eye of any customer that is on the hunt for a great deal. However, you want to be sure that you choose the right percentage off for your specific service. Going lower than 10% isn’t going…

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How to Effectively Handle a Negative Company Review

Whether you have been in business for decades or are just starting out with building a name in your local community, there’s one thing that every company is bound to experience—a negative customer review! Negative reviews can cause panic and frustration for business owners that are worried about how the customer’s words will affect their reputation with future clients, and there is no question that there is a right and a wrong way to handle a bad review. While you may (or may not) be responsible for the customer’s negative experience, you still need to make it a priority to respond quickly, positively, and compassionately to mitigate the damage that a review can do to your company, and we’ve put together five simple steps for handling even the most challenging customers: 1. Don’t React—Respond!? It is easy to get defensive if you are reading a poor review from a past customer, and this is even truer if you are struggling to understand exactly where that customer is coming from. However, the trick to managing this challenging situation is to respond to the customer with consideration and respect—not with an argumentative reaction. Remember, your words will be laid out on your website for all of your followers to view, so you want to be aware of how your response sounds before clicking the “post” button. 2. Move Fast with Damage Control? While it may be tempting to ignore the negative review in the hopes that other customers don’t notice, that is never a wise idea. You need to respond to the review as soon as possible, both for the customer’s sake and for the sake of your reputation! Timely responses show that you take the customer’s concerns seriously and that you are making every effort to ensure that the wrongs they…

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